At Hearst UK, I shape the look and feel of commercial, marketing, and event campaigns, staying true to each brand’s identity while making every project stand out. From co-branded print and seasonal branding to motion graphics and interactive ads, I bring clear, narrative-driven design that balances editorial voice with client goals.

Concept-Led · Narrative-Driven · Art Direction · Storytelling · Visual Identity · Brand Worlds

Curiosity drives me to prototype, pitch, and deliver dynamic ad products (campaign hubs, AR filters, interactive formats…) that connect brands with audiences in meaningful ways.

At Hearst, I’ve pushed the boundaries of display and digital, exploring new formats while streamlining design systems to enhance both experiences and workflows. My focus is always on thoughtful, human-centered design that makes technology work harder and smarter.

UX Systems · Microsites · Interactive Digital Ads · AR Filters · Apps · Experiential Design · Prototyping

Designing across diverse formats, such as print, digital, motion, and live events became second nature for me. I often work on campaigns that span all of them.

My goal is always to keep things consistent, engaging, and responsive to how people actually experience content, whether that’s through a magazine, a phone screen, or a real-life space.

I enjoy switching modes and making sure the work lands whatever its nature.

Digital · Print · Video/Motion · Events · Editorial · Marketing · Social

I really value the people I work with. Whether it’s editors, marketers, developers, illustrators, art editors, or sales teams, I love building ideas together.

I’ve mentored junior designers and helped them shape creative direction from brief to delivery.

I try to lead with care, always stay open to feedback, and make sure the work stays grounded in purpose.

I do believe the best ideas come from honest collaboration.

Team Mentoring · Engagement · Cross-Functional Workflows · Purpose-led Design

I’m confident working across tools like CELTRA, Creatopy, Figma, After Effects, Spark AR, and Blender alongside the essential Adobe suite.

I’m always keen to learn what’s next if it helps push a project further. Whether it’s prototyping a new interface or animating for social, I use tech to make ideas clearer and effective.

At Hearst, I’ve also helped roll out new platforms and systems that boosted our workflow while keeping the creative spark intact.

Adobe CC · CELTRA · CMSsFigma · DaVinci Resolve · Spark AR · Creatopy · HTML/CSS · AI Integration

BA (Hons) Fine Arts: Print & Time-Based Media
University of the Arts London
2017— 2020

Erasmus+
Leeds Beckett University
2016—2017

BA Applied Foreign Languages
Aix-Marseille Université
2013— 2016

I began with a BA in Applied Foreign Languages at Aix-Marseille Université, studying economics, marketing, law, and cultural theory in French, English, and Spanish, with an Erasmus+ year at Leeds Beckett University that broadened my global perspective.

Later, I pursued a BA (Hons) Fine Arts at the University of the Arts London, where my work became more visual, experimental, and confident.

This mix of strategy, culture, and visual arts shaped me into a creative who’s just as comfortable pitching ideas as crafting them: adaptable, collaborative, and driven by thoughtful design.