Audi x ELLE UK

Overview

• Created a bespoke parallax article for ELLE UK’s Audi feature. The client advised us to use stock imagery for this as the campaign imagery was limited.

• Combined editorial storytelling with interactive design.

• Integrated Audi’s innovation theme throughout the layout.

Process

• Built from the modular parallax system I’d previously refined.

• Customised each section to suit Audi’s tone and brand narrative.

• Coordinated with editors to align visuals and pacing.

Outcome

• Delivered a seamless blend of brand and editorial design.

• Streamlined production while maintaining a premium look.

• Showcased how digital storytelling can match print-level craft.

Overview

• Built and art directed a new interactive banner that expands on user interaction.

• Pitched and developed it as a new Hearst format from scratch.

• Designed to open fluidly and feel immersive without overcomplicating UX.

Process

• Created prototypes to test motion and layout responsiveness.

• Focused on balance between impact and simplicity.

• Refined transitions to keep movement smooth and purposeful.

Outcome

• Became a reusable product now used across campaigns.

• Helped introduce a new level of interactivity to display formats.

• Delivered strong engagement with minimal load time.

Overview

• Designed a responsive Superhero unit featuring 360° interior and exterior views.

• Gave users control over perspective for a more tactile product experience.

• Built for multiple devices with a clean, cinematic layout.

Process

• Worked on pacing, lighting, and product focus.

• Balanced motion and clarity to avoid visual clutter.

• Optimised navigation for natural user control.

Outcome

• Delivered a dynamic, hands-on way to explore the Q8.

• Reinforced Audi’s design-led identity through interaction.

• Used as a blueprint for other interactive product displays.