Ideation, Pitch and Art Assistance for Teaser Campaign
Company: Brandalley
Campaigns:
Spring/Summer 2021 Clearance
We’ll Change The Way You Shop (2021)
For this teaser campaign, I was asked to take still imagery developed by the marketing team and transform it into a short, impactful video asset. I ideated the motion treatment, built the teaser execution, and composed the accompanying music, ensuring the piece carried energy and polish despite its minimal input materials. Alongside this, I also designed e-commerce lead banners and supporting digital assets for use across the site, email campaigns, and social channels, ensuring consistency throughout the customer journey.
Laidback Friday (2021)
I led the initial pitch and ideation for BrandAlley’s Laidback Friday campaign, repositioning the traditional Black Friday frenzy into a calmer, more premium proposition: “Every day is Black Friday at BrandAlley.” I supported on set during production, assisting with the shoot alongside the art director, and helped guide the visual narrative to align with BrandAlley’s tone and customer mindset. The campaign rolled out through a staggered series of teaser films, building anticipation throughout November. I also delivered on-site e-commerce banners, email headers, and social media assets, translating the campaign visuals into a full ecosystem of touchpoints.
International Women’s Day at BrandAlley (2022)
For BrandAlley’s IWD day-long campaign, I initiated the original idea and pitch, and provided art direction assistance. The concept featured BrandAlley employees sharing what it means for them to be a woman, resulting in a short piece used across the brand’s channels for a day.
You Want It, We Got It (2022)
I initiated the original idea, pitch, and early brainstorming for this concept, which evolved into a full campaign that launched in November 2022.
With 1 million views in its first week, the video stands as BrandAlley’s most successful campaign to date.
Other work:
During my time at BrandAlley, I was the lead designer responsible for social visual assets, e-commerce visuals across the website, and CRM platforms including newsletters. As the role developed, I expanded beyond design into video editing, music production, campaign pitching, and art direction, contributing to both creative execution and strategic ideation. I also played a key role in the full web redesign of BrandAlley prior to my move to Hearst UK.
Below are examples from the Spring/Summer 2022 campaign, including campaign visuals, behind-the-scenes content, and a snippet of newsletter and e-commerce executions.
