Interactive Display banner for ‘The Roses’
Client: Disney x Searchlight
Worked on at Hearst UK (live across all sites)
Deliverables: Interactive Display Banner (Responsive megahero)
I pitched this interactive slider banner for The Roses campaign because I wanted the creative to instantly reflect the film’s darkly comedic premise of a couple who secretly despise each other. I tried to make the experience feel like peeling back the surface of their relationship, each side of the slider revealing what one partner really thinks of the other. By turning that reveal into a playful, hands-on interaction, I aimed to capture the tension between public façade and private contempt, while encouraging audiences to engage, smile at the sharp wit, and connect with the film’s biting tone.
The Megahero display banner is something I have pitched, built and templated. It is now one of Hearst most lucrative products.
