Nike x Runner’s World
Interactive Article
& Short Videos Commission
Deliverables:
Interactive article including 360° shoe rotations, animated collages, infographics, and video integration (responsive display units) and 3x short videos commissioned to Rob Monk
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Designed and built an interactive article blending Nike’s visuals with Runner’s World’s tone.
Included 360° views, animations, infographics, and video.
Set the initial creative direction with a moodboard and commissioned an illustrator to shape the look and feel of the embedded videos.
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Developed and streamlined parallax templates prior to this project for smoother, quicker builds.
Built modular units like maps, timelines, and slideshows for faster, adaptable builds.
Focused on rhythm, pacing, and seamless transitions for a natural reading flow (scroll-based).
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Worked closely with the editor, the motion graphics video editor and the technical team.
Helped align creative and production teams through a clear process.
Delivered a bespoke feature that kept the editorial voice of Runner’s World and Nike’s campaign aesthetic in balance.