Nike x Runner’s World

Interactive Article
& Short Videos Commission

Deliverables:
Interactive article including 360° shoe rotations, animated collages, infographics, and video integration (responsive display units) and 3x short videos commissioned to Rob Monk

Preview link

    • Designed and built an interactive article blending Nike’s visuals with Runner’s World’s tone.

    • Included 360° views, animations, infographics, and video.

    • Set the initial creative direction with a moodboard and commissioned an illustrator to shape the look and feel of the embedded videos.

    • Developed and streamlined parallax templates prior to this project for smoother, quicker builds.

    • Built modular units like maps, timelines, and slideshows for faster, adaptable builds.

    • Focused on rhythm, pacing, and seamless transitions for a natural reading flow (scroll-based).

    • Worked closely with the editor, the motion graphics video editor and the technical team.

    • Helped align creative and production teams through a clear process.

    • Delivered a bespoke feature that kept the editorial voice of Runner’s World and Nike’s campaign aesthetic in balance.

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